Samsung’s New Investment in IoT: What It Means for the CIO

Samsung has announced and an investment of over $1.2 billion in Internet of Things startups and entrepreneurs, leaving many wondering what the tech giant intends.



Samsung recently announced a plan to invest $1.2 billion in the Internet of Things industry. Specifically, Samsung is interested in human-centric IoT startups and research, and its investments will occur over the next four years. This investment has led many to wonder which direction Samsung is headed in and whether they may be working on something new and extraordinary.

Wearables Are Coming to the Market

Wearable devices such as the HTC Vive, Microsoft Hololens, and Oculus Rift are all becoming marketable consumer and professional devices. CIOs should be prepared for this technology to become big in the coming years. Not only are these Internet of Things devices, but they’re also 3D virtual reality and augmented reality platforms. Of these, the one that CIOs should be most interested in is the Microsoft Hololens. The Microsoft Hololens can create a real-time overlay that will potentially be very useful for employees and employers.

The Internet of Things Will Become More Advanced

Just a few years ago, the IoT was primarily an annoyance for IT professionals. With this investment, Samsung is showing a certainty that the Internet of Things is going to become more useful and interesting in the future. CIOs should be prepared to start integrating IoT devices directly with their network rather than simply trying to control them. Though IoT devices represent system vulnerabilities, they also have considerable potential.

Security Will Become More Complicated

CIOs today are already dealing with a rapidly expanding security canvas. IoT devices are proliferating at a very fast rate, and each new IoT device on a network is another endpoint that has to be controlled. Consolidated and layered next-generation security systems are going to become essential for CIOs, who will need to keep IoT devices quarantined to their own levels of security while still being able to protect their critical business assets.

Industrial and Niche Uses May Rise

The Internet of Things is quickly being adapted to many niche and industrial uses, such as sensors on oil field equipment. As CIOs become more comfortable integrating standard IoT devices, such as smartphones, into their networks, they may also want to explore some of the new and unique niche uses that IoT devices may have. IoT devices can be used for monitoring, data collection, and even safety assurance. As long as these devices are properly secured and controlled, they can lead to significant increases in business productivity.

Regardless of Samsung’s internal motivations, an investment in IoT means a lot of things for startups and entrepreneurs. The Internet of Things is a rapidly expanding industry, and new investors will mean a new surge in the funding available to create new and innovative things. It’s estimated that the IoT industry will reach a total of $1.7 trillion by 2020, so it may be a simple case of Samsung getting in on the ground floor.

Joseph Janecka
Joseph Janecka is the Vice President of Information Systems and Technology for SalesStaff, where his responsibilities include alignment of technology systems and management of SalesStaff’s vast data assets. Joseph’s contributions to client campaigns include alignment of marketing automation, enriched sales and marketing analytics, and campaign tracking enablement – resulting in increased pipeline velocity and an enhanced level of qualification for leads and appointments delivered to SalesStaff customers. In his position, Joseph continues to execute on a comprehensive Information Technology roadmap and set the vision for the future of SalesStaff’s information systems.
Joseph Janecka

Written by Joseph Janecka


Joseph Janecka is the Vice President of Information Systems and Technology for SalesStaff, where his responsibilities include alignment of technology systems and management of SalesStaff’s vast data assets. Joseph’s contributions to client campaigns include alignment of marketing automation, enriched sales and marketing analytics, and campaign tracking enablement – resulting in increased pipeline velocity and an enhanced level of qualification for leads and appointments delivered to SalesStaff customers. In his position, Joseph continues to execute on a comprehensive Information Technology roadmap and set the vision for the future of SalesStaff’s information systems.

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