Do Your Employees Want to Use Your Enterprise Apps? Here’s How to Get Them to.

Enterprise apps won't be properly adopted by employees unless they are easy to use and well-designed. But how do you create apps that your employees will want to use?



Enterprise apps are a driving force of productivity in the modern office — but when employees don’t want to use them, problems can arise. If enterprise apps aren’t suited to an employee’s needs, they will often self-service with third-party solutions. This can lead to security breaches and efficiency issues, in addition to invalidating the investment the company has made in their enterprise applications. The only solution is for an organization to carefully consider their employees when purchasing and developing apps.

Start with the Basics

An enterprise app should only be procured to solve a specific problem that employees are already experiencing. When apps are perceived as complicating their lives or tacking on additional, unnecessary steps, they may be entirely avoided. Similarly, enterprise apps should be as simple and streamlined as they can be. Many apps experience growth as decision makers attempt to add on additional features throughout the procurement process. This can lead to an unwieldy, complicated app that can’t be easily included into the current organizational workflow.

Consider the User Experience

The user experience of an app is incredibly important. Users have to feel comfortable using the app or they may look for alternatives. They may even complicate their work procedures just to avoid using the app. Developers are learning that it’s easier and more valuable to tailor an app to users than to convince users to work with systems that they dislike. One of the easiest ways for an organization to ensure a positive user experience is to poll their employees regarding any complaints or comments they have about the new applications. Employees experienced within their departments may have valuable input regarding ways to improve upon the company’s technology.

Integrate Apps With Your Infrastructure

Ideally, your organization’s workflow should be as smooth and seamless as possible, with very few transitional steps. The better your apps are integrated with your current infrastructure, the easier it will be for your employees to use them — and the higher their productivity level will be. If you have an infrastructure that is highly customized and involves proprietary systems, it may take some work to fully integrate your enterprise apps. If an app isn’t well integrated, a variety of problems can occur. Data may need to be transferred from system to system, introducing errors — or different systems may be redundant, creating confusion.

The best enterprise apps are usually dedicated tools rather than Swiss Army knives; they focus on a single problem to fix and integrate fully with existing systems. By simplifying an app’s goals and keeping user experience in mind, enterprise apps can be introduced without disrupting the company’s operations. A well-developed application will be able to improve upon productivity by making it easier for employees to complete their work.

Joseph Janecka
Joseph Janecka is the Vice President of Information Systems and Technology for SalesStaff, where his responsibilities include alignment of technology systems and management of SalesStaff’s vast data assets. Joseph’s contributions to client campaigns include alignment of marketing automation, enriched sales and marketing analytics, and campaign tracking enablement – resulting in increased pipeline velocity and an enhanced level of qualification for leads and appointments delivered to SalesStaff customers. In his position, Joseph continues to execute on a comprehensive Information Technology roadmap and set the vision for the future of SalesStaff’s information systems.
Joseph Janecka

Written by Joseph Janecka


Joseph Janecka is the Vice President of Information Systems and Technology for SalesStaff, where his responsibilities include alignment of technology systems and management of SalesStaff’s vast data assets. Joseph’s contributions to client campaigns include alignment of marketing automation, enriched sales and marketing analytics, and campaign tracking enablement – resulting in increased pipeline velocity and an enhanced level of qualification for leads and appointments delivered to SalesStaff customers. In his position, Joseph continues to execute on a comprehensive Information Technology roadmap and set the vision for the future of SalesStaff’s information systems.

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